sales lab

lead gen lab

Introducing: The Venture Lane Lead Gen Lab

Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first┬álead gen lab. How does it work? Participants shared their lead gen process and most pressing dilemmas with an expert mentor committee. We were joined by: Jess Iandiorio, CMO at Startburst Data; Eric Keating, VP of Marketing at Appcues, …

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venture lane sales lab for boston early stage startups

The Venture Lane Sales Lab: An Inside View

Managing a successful sales process has proved challenging during COVID-19 times. Introducing, the Venture Lane Sales Lab. We invited four B2B tech-startups in the greater Venture Lane community to participate in our first virtual sales lab. How does it work? Participants share their sales pitch with an expert mentor committee, receive feedback, revise the pitch, …

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