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LAB: Demand Generation
May 21, 2021 @ 1:00 pm - 2:30 pm
For marketing leads looking to boost demand generation, Demand Gen Lab is coming up Fri, 5/21.
WHAT ARE VENTURE LANE GTM LABS?
Weekly triage sessions around key go-to-market topics like demand gen and funnel velocity. Participating companies book a 30 min slot with the Mentor Committee (3 highly experienced operators for that given topic) to help triage underperforming metrics and get highly tactical feedback.
WHAT’S THE PURPOSE OF THE DEMAND GEN LAB?
To help marketing leads supercharge their demand gen strategies for both lead quantity and quality.
WHAT’S THE FORMAT?
30 min open discussion with the Mentor Committee over Zoom. Startups answer a few prompt questions ahead of time for Mentors to review prior to the Lab.