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How To Price Your Way Back Into Growth
May 19, 2020 @ 12:00 pm - 12:45 pm
WHAT IS THE PURPOSE OF THIS SESSION?
Pricing can be one of your most effective tools for retaining customers and winning new business in the midst of a downturn. Peter Zotto and Kyle Poyar will share pricing strategies that lock in revenue without sacrificing future growth.
WHO IS PETER ZOTTO?
Peter Zotto is the General Manager of ProfitWell, a business intelligence solutions company which aims to improve retention and monetization automatically through unmatched subscription intelligence.
WHO IS KYLE POYAR?
As VP of Market Strategy at OpenView, Kyle Poyar helps portfolio companies accelerate top-line growth through deep insights into their market landscape and customers. Kyle also covers OpenView’s SaaS metrics and benchmarking research.