About Us

CHANGING THE WORLD ONE STARTUP AT A TIME

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“When we started Venture Lane we had one goal in mind: Helping startup founders and their teams impact the world. We’ve actualize this goal by providing a curated community for our members, offering an impact-driven program, and supplying members with an impressive network of peers, mentors, and experts. To this day, we’ve stayed true to this initial formula.”

Traction • Alignment • Bespoke

Each year, Venture Lane Studio transforms 8-12 early stage B2B software companies into growth stage ventures through a bespoke 3.5 month traction program, a proven Go-to-Market methodology created by experienced entrepreneurs, and with added support from world class mentor and peer networks.

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Venture Lane - Coworking Space Boston | Startup Hub
Community • Support • Mentorship

Venture Lane Space is your to-to hub for early stage B2B startups. Flexible membership packages, a highly-involved, curated community, and a roster chock-full of networking and mentorship events are just some of the things to look forward to as a Venture Lane Space member.

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WAYS TO CONNECT WITH THE VENTURE LANE COMMUNITY

EVENTS

IN PERSON
Monthly Happy Hours
Seasonal Socials
Candid Company Dinner

VIRTUAL
CEO & CTO Circles
Fast Lane Webinars
Monthly GTM / Fundraising Labs

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CONNEX

CONNECTION
Community & network building
Peer support
Mentorship & guidance from industry experts

PERKS
Access to 2,000+ Founders, VCs, & Mentors
$750k+ in Exclusive Partner Perks
Thought leadership and discussion topics

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OUR PARTNERS

A special thank you to our partners who consistently show up to support the Venture Lane community.

MEET OUR TEAM

Christian Magel

Co-Founder, Serial Entrepreneur & Angel Investor

Christian Magel is an international startup veteran, coach and advisor, business angel and expert on go-to-market strategies as well as startup strategy and foundation.

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Brian Denenberg

Co-Founder, Sales Expert & Mentor

Brian Denenberg is a sales processes expert, repeat investor, and mentor, helping companies dial in their sales process, improve their product, and solidify their go-to-mark strategies. 

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Ross Palley

Managing Director, Startup Accelerator Leader

Ross Palley has built accelerator programming and resources for 1,000+ startups over the last half decade and is a super connector in Boston’s startup ecosystem.

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Kristina Gomez

Marketing Manager, Community Organizer, Change Agent

Kristina Gomez is an expert in organizational change with a history of driving significant transformations. With a knack for bringing people together, she’s a community-driven force in Boston’s startup scenes.

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Christian Magel

Founder, Venture Lane Boston & Serial Entrepreneur

Christian Magel is the Founder of Venture Lane Boston, Co-Founder of Venture Lane Studio, international startup veteran, coach and advisor, business angel and expert on go-to-market strategies as well as startup strategy and foundation.

Christian founded Venture Lane, Boston’s leading startup hub for early stage B2B software companies in 2018 and co-founded Venture Lane Studios in 2021. His mission is to create real, measurable impact for young tech founders and companies through a growth-oriented program, a collaborative community of like-minded entrepreneurs and mentors, as well as through impactful events and connections into the local ecosystem.

As a Co-founder of amaysim Australia, he was CMO and Executive Director and helped grow the company to and beyond IPO, resulting into Australia’s largest mobile virtual network operator (MVNO). The multi-award winning digitally-led disruptor to mainstream mobile carriers and energy providers listed as an ASX300 company in 2015 and was acquired by Optus and AGL.

Prior to launching amaysim in 2010, Christian was Co-founder and CMO of simyo, a customer-centric challenger brand in the European mobile provider space. With Christian’s help, simyo became the world’s largest online-based mobile virtual network operator (MVNO), operating in Spain, France, the Netherlands, Belgium and Christian’s homeland, Germany. simyo was sold to E-Plus, a subsidiary of KPN (Royal Dutch Telecom) in 2007.

In Europe, Christian was European Marketing Director at Letsbuyit.com (IPO 2000) and has held senior marketing positions at ProSieben Digital Media, Entertainment Media Verlag and Club RTL.

An international tech startup and marketing leader Christian is highly engaged with the tech startup ecosystem, where he acts as investor, advisor and mentor. In addition to those listed above, he co-founded DigiCit and Candid Company, a bi-annual networking dinner which brings together the best and brightest digital entrepreneurs for thought-provoking conversations in Australia and Boston.

Christian is an active international Business Angel, member of Launchpad Venture Group and TBD Angels. He mentored or is mentoring at TechStars Boston and Portland, Founder’s Institute and MassChallenge.

Christian earned his degree “Betriebswirt” from European Business School, Oestrich Winkel, Germany and has also studied at Ludwigs-Maximilians- Universitaet (Munich, Germany), at Sup-de-Co La Rochelle (La Rochelle, France) and at Thunderbird – American Graduate School of International Management (Glendale, AZ, USA).

Brian Denenberg

MANAGING PARTNER, VENTURE LANE STUDIO

Brian Denenberg is Co-Founder and Managing Partner of the Venture Lane Studio, Co-Founder of Sales Hunters Inc and an Adjunct Professor at the Brandeis University Heller School of Business – Our Generation Speaks program.  

He has been part of multiple founding teams, a 6 time founder and has over 25 years of senior sales experience. He has held sales leadership roles at early-stage companies that were acquired by Thomson Reuters, Hewlett Packard, Business Week, Quadient, and Yellow Media.

He has extensive experience building direct, channel, and inside sales teams. In addition to working with over 100 early stage companies, he has advised over 50 multinational companies on their regional or global channel sales strategies. This has included working directly with partners of major IT vendors to better plan their Go-To-Market strategies.

Brian has developed the Agile Sales Method ™ which assists company founders and executives in evaluating, building, and measuring the best path to market for their company’s products, services, and culture.

Ross Palley

head of platform, venture lane | Studio
MAnaging Director, Venture Lane | Space

Ross Palley is the Managing Director at Venture Lane | Startup Hub, a curated community of 40+ B2B software startups and larger virtual network of 1,200 B2B founders, investors, and mentors. Ross is also the Head of Platform at Venture Lane | Studio, a bespoke traction accelerator transforming B2B software startups into growth stage ventures with repeatable and scalable sales engines.


Ross has also served as Entrepreneur-in-Residence for the Accelerate@Shea program at Boston College and co-led the Founder Institute Boston Accelerator Program since 2018. Founder Institute is the world’s premier pre-seed startup accelerator based in Silicon Valley with programs in 200+ cities worldwide and 5,000+ alumni startups. Ross also led startup services for the MassChallenge Boston Accelerator Program. MassChallenge is a global startup accelerator with program in 20+ countries and 3,000+ alumni startups.


Prior to landing in Boston, Ross co-led the Techstars Startup Weekend team in New York City to organize startup boot camps in partnership with Coca Cola, Sony, IBM, CEMEX, and other corporate innovation teams.  


Ross earned his BA in Political Science with special concentration in Community Building from Emory University in Atlanta, Georgia.