Uncategorized

lead gen lab

Introducing: The Venture Lane Lead Gen Lab

Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first┬álead gen lab. How does it work? Participants shared their lead gen process and most pressing dilemmas with an expert mentor committee. We were joined by: Jess Iandiorio, CMO at Startburst Data; Eric Keating, VP of Marketing at Appcues, …

Introducing: The Venture Lane Lead Gen Lab Read More »

upselling existing customers

How To Accelerate Upselling With CAC On The Rise

Earlier today, we had Josh Allen and Jim Nystrom provide tactical strategies for upselling current customers with new customer acquisition costs climbing higher than ever. More on what they had to say below… More about Josh As SVP of Inside Sales & International at Drift, Josh Allen is responsible for building and executing long term …

How To Accelerate Upselling With CAC On The Rise Read More »

venture lane sales lab for boston early stage startups

The Venture Lane Sales Lab: An Inside View

Managing a successful sales process has proved challenging during COVID-19 times. Introducing, the Venture Lane Sales Lab. We invited four B2B tech-startups in the greater Venture Lane community to participate in our first virtual sales lab. How does it work? Participants share their sales pitch with an expert mentor committee, receive feedback, revise the pitch, …

The Venture Lane Sales Lab: An Inside View Read More »