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Venture Lane Announces Launch of Startup Studio, an Anti-Large Scale Accelerator Program focused on Go-To-Market

Boston – Jan 20, 2022 – Venture Lane, Boston’s leading startup hub for B2B software founded in 2018, announces the launch of Venture Lane Studio. The Atudio is a bespoke traction accelerator that works with cohorts of 3-4 early stage B2B software startups over a period of 4.5 months to help founders build repeatable and …

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lead gen lab

Introducing: The Venture Lane Lead Gen Lab

Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first lead gen lab. How does it work? Participants shared their lead gen process and most pressing dilemmas with an expert mentor committee. We were joined by: Jess Iandiorio, CMO at Startburst Data; Eric Keating, VP of Marketing at Appcues, …

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upselling existing customers

How To Accelerate Upselling With CAC On The Rise

Earlier today, we had Josh Allen and Jim Nystrom provide tactical strategies for upselling current customers with new customer acquisition costs climbing higher than ever. More on what they had to say below… More about Josh As SVP of Inside Sales & International at Drift, Josh Allen is responsible for building and executing long term …

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venture lane sales lab for boston early stage startups

The Venture Lane Sales Lab: An Inside View

Managing a successful sales process has proved challenging during COVID-19 times. Introducing, the Venture Lane Sales Lab. We invited four B2B tech-startups in the greater Venture Lane community to participate in our first virtual sales lab. How does it work? Participants share their sales pitch with an expert mentor committee, receive feedback, revise the pitch, …

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Crisis Impact Metrics & Growth Tips from 200+ Boston Startups

Venture Lane has partnered with other leading startup organizations in Boston’s ecosystem (Bostinno, Underscore VC, Techstars Boston, First Republic Bank) to create the Recession Readiness Report for Boston Startups. The purpose of this report is to educate Boston’s founders on how the current crisis has impacted the financial health of early-stage technology companies in the area …

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How To Cut Customer Onboarding Time In Half

With startups facing revenue headwinds across the board, now is a critical time to reduce any points of friction that prevent customers from engaging with product. Jess Meschino (VP, Account Management @ Workable) and Erica Ayotte (VP, Customer Success @ Privy) gave their playbook for reducing customer onboarding time specifically and getting customers engaged right …

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