Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first lead gen lab. How does it work? Participants shared their lead gen process and most pressing dilemmas with an expert mentor committee. We were joined by: Jess Iandiorio, CMO at Startburst Data; Eric Keating, VP of Marketing at Appcues, …
Luckily for you, we joined forces with Eric Keating and Adam Goyette regarding lead generation. They opened up their growth marketing playbook to help budget constrained marketers feed the funnel at a higher clip. More About Eric Eric currently serves as VP of Marketing at Appcues, which helps thousands of businesses like IBM and OpenTable …
Earlier today, we had Josh Allen and Jim Nystrom provide tactical strategies for upselling current customers with new customer acquisition costs climbing higher than ever. More on what they had to say below… More about Josh As SVP of Inside Sales & International at Drift, Josh Allen is responsible for building and executing long term …
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Doing more with less is a necessity in the current climate. David Donlan and Mary Rogul will give their playbook for automating sales processes to fight back against revenue headwinds. MORE ABOUT DAVID David Donlan serves as the CRO for Zoovu, developing conversational marketing strategies that cater to the Mid-Market and Enterprise looking to increase …
