Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first lead gen lab. How does it work? Participants shared their lead gen process and most pressing dilemmas with an expert mentor committee. We were joined by: Jess Iandiorio, CMO at Startburst Data; Eric Keating, VP of Marketing at Appcues, …
Luckily for you, we joined forces with Eric Keating and Adam Goyette regarding lead generation. They opened up their growth marketing playbook to help budget constrained marketers feed the funnel at a higher clip. More About Eric Eric currently serves as VP of Marketing at Appcues, which helps thousands of businesses like IBM and OpenTable …
Earlier today, we had Josh Allen and Jim Nystrom provide tactical strategies for upselling current customers with new customer acquisition costs climbing higher than ever. More on what they had to say below… More about Josh As SVP of Inside Sales & International at Drift, Josh Allen is responsible for building and executing long term …
How To Accelerate Upselling With CAC On The Rise Read More »
With startups facing revenue headwinds across the board, now is a critical time to reduce any points of friction that prevent customers from engaging with product. Jess Meschino (VP, Account Management @ Workable) and Erica Ayotte (VP, Customer Success @ Privy) gave their playbook for reducing customer onboarding time specifically and getting customers engaged right …
The COVID-19 pandemic is unprecedented and unlike any crisis we have had to face before. As part of the Massachusetts phase 1 reopening plan, Venture Lane will start a reduced physical operation on June 1st. We’ll be operating at 25% of our maximum capacity. Over the past month, we created a COVID-19 playbook that details …
Returning to Venture Lane: Our COVID-19 Playbook Read More »
The COVID-19 pandemic is unprecedented and unlike any crisis we have had to face before. As part of the Massachusetts phase 1 reopening, Venture Lane will start a reduced physical operation on June 1st. We believe in staying ahead of the curve and want to come out of it as a team and community with …
Returning to Venture Lane: Implementing the Symptom Study App Read More »
A lack of in-person meetings is forcing investors to intensify due diligence processes and create new means of building trust with prospective portfolio founders. Olivia Lew and Gaurav Tuli shared how their respective funds have adjusted and how founders can best prepare themselves for new due diligence methodology. More About Olivia As an Investor at …
Passing VC Due Diligence Without Meeting In Person Read More »
Doing more with less is a necessity in the current climate. David Donlan and Mary Rogul will give their playbook for automating sales processes to fight back against revenue headwinds. MORE ABOUT DAVID David Donlan serves as the CRO for Zoovu, developing conversational marketing strategies that cater to the Mid-Market and Enterprise looking to increase …
Pricing can be one of your most effective tools for retaining customers and winning new business in the midst of a downturn. Peter Zotto and Kyle Poyar shared their pricing strategies that lock in revenue without sacrificing future growth. MORE ABOUT PETER Peter Zotto is the General Manager of Profitwell, a business intelligence solutions company …
Perhaps no field has undergone as much transformation in recent years as the healthcare industry. Advanced technology has unlocked the ability to offer more effective, efficient, and personalized patient care, which has inspired industry leaders to further catalyze improvement in health care. While technology has ushered in a new era of health care, it takes …
