Boston founders

lead gen lab

Introducing: The Venture Lane Lead Gen Lab

Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first lead gen lab. How does it work? Participants shared their lead gen process and most pressing dilemmas with an expert mentor committee. We were joined by: Jess Iandiorio, CMO at Startburst Data; Eric Keating, VP of Marketing at Appcues, …

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upselling existing customers

How To Accelerate Upselling With CAC On The Rise

Earlier today, we had Josh Allen and Jim Nystrom provide tactical strategies for upselling current customers with new customer acquisition costs climbing higher than ever. More on what they had to say below… More about Josh As SVP of Inside Sales & International at Drift, Josh Allen is responsible for building and executing long term …

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How To Cut Customer Onboarding Time In Half

With startups facing revenue headwinds across the board, now is a critical time to reduce any points of friction that prevent customers from engaging with product. Jess Meschino (VP, Account Management @ Workable) and Erica Ayotte (VP, Customer Success @ Privy) gave their playbook for reducing customer onboarding time specifically and getting customers engaged right …

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Passing VC Due Diligence Without Meeting In Person

A lack of in-person meetings is forcing investors to intensify due diligence processes and create new means of building trust with prospective portfolio founders. Olivia Lew and Gaurav Tuli shared how their respective funds have adjusted and how founders can best prepare themselves for new due diligence methodology. More About Olivia As an Investor at …

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Automating Sales While Your Team is Spread Thin

Doing more with less is a necessity in the current climate. David Donlan and Mary Rogul will give their playbook for automating sales processes to fight back against revenue headwinds. MORE ABOUT DAVID David Donlan serves as the CRO for Zoovu, developing conversational marketing strategies that cater to the Mid-Market and Enterprise looking to increase …

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Shoot for the Stars: Astrophysicist Anna Barnacka’s Mission to Improve Health Through Intelligent Earbuds

Perhaps no field has undergone as much transformation in recent years as the healthcare industry. Advanced technology has unlocked the ability to offer more effective, efficient, and personalized patient care, which has inspired industry leaders to further catalyze improvement in health care. While technology has ushered in a new era of health care, it takes …

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