BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Venture Lane | Startup Hub - ECPv6.0.6.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Venture Lane | Startup Hub X-ORIGINAL-URL:https://theventurelane.com X-WR-CALDESC:Events for Venture Lane | Startup Hub REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20200101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20200226T173000 DTEND;TZID=UTC:20200226T193000 DTSTAMP:20240326T140543 CREATED:20200213T193242Z LAST-MODIFIED:20200227T155921Z UID:1356-1582738200-1582745400@theventurelane.com SUMMARY:Rock Your Product Launch: More Systems\, Processes\, and Alignment DESCRIPTION:Welcome to the Boston Product Marketing Alliance’s panel! This panel will cover how you can successfully launch your next product. Whether you are gearing up for your first launch as an earlier stage company or have done this over and over\, we’ve brought together experienced Product Marketing leaders to share insights and tips for how to work best with the Product Management team and ensure a streamlined and more seamless launch process across the company. \nDetails \nDate:\nWednesday\, February 26th\, 5:30pm – 7:30pm \nLocation:\nVenture Lane – 55 Court St\, Boston\, MA 02203 \nSchedule:\n5:30 – 6:00 PM – Check-in and networking (with refreshments)\n6:00 – 7:00 PM – Panel Discussion & Q&A: \nShirin Shahin – Founder\, Product Marketing Leader\, Shirin Shahin (Moderator) \nJessica Webb\, Product Marketing Senior Team Lead\, Trello (Atlassian) \nShantanu Kedar\, Product Marketing Lead\, DigitalOcean \nDina Durutlic\, Product Marketing Manager\, Mendix \n7:00 – 7:30 PM – Networking and drinks \nOur Panelists \nShirin Shahin – Founder\, Product Marketing Leader\, Shirin Shahin (Moderator) \nShirin has 8 years of experience in Product Marketing at B2B enterprise-level tech companies (Constant Contact and Brightcove) and is now bringing this expertise to early-stage startups through her consultancy. The consultancy was founded in June\, 2019 focused on helping startups with the product marketing foundational elements they truly need. This is everything from creating positioning & messaging\, working with sales on sales enablement tools\, and creating processes around product launches that are cross-functionally aligned. She completed her MBA from Babson College\, and is currently a mentor at Techstars. \n—- \nJessica Webb\, Product Marketing Senior Team Lead\, Trello (Atlassian) \nJessica is a seasoned marketer with a love for all things customer\, content\, and growth. She is a creative observer with a keen eye for details who thrives off of new experiences and meeting people. Currently leading the awesome Customer Lifecycle Marketing team at Trello\, she’s been working remotely from Boston for the last 3.5 years. In her free time she fancies herself a novice photographer and is a big sister in the Jewish Big Brother Big Sister program. \n—- \nShantanu Kedar\, Product Marketing Lead\, DigitalOcean \nShantanu is a seasoned product marketer with over 8 years of experience at tech companies such as Akamai\, MathWorks. He currently leads product marketing for PaaS (Platform as a Service) product line at DigitalOcean\, the popular cloud platform for developers. He’s adept at balancing the strategic long term goals with the day to day tactical marketing initiatives and sales strategies. Loves all things GTM to successfully launch products and a huge impact on business. All his spare time is spent running around his 3-year-old twin girls. \n—- \nDina Durutlic\, Product Marketing Manager\, Mendix \nDina Durutlic is a Product Marketing Manager at Mendix\, an industry-leading platform for low-code application development. At Mendix\, she is responsible for the GTM strategy of the offering within the Siemens portfolio. Dina specializes in crafting and elevating the platform message and is passionate about delivering value to customers and prospects. Prior to her current role\, Dina kicked off her product marketing career at Akamai\, where she worked in the Media division servicing customers largely within the entertainment and gaming industries. \n—- \nAbout our host: Venture Lane\nVenture Lane is a startup hub for early-stage\, high-growth tech startups located in the heart of Boston’s downtown crossing. \nWe would also like to thank our sponsor\, First Republic Bank. \nWe can’t wait to see you there! URL:https://theventurelane.com/event/rock-your-product-launch-more-systems-processes-and-alignment/ LOCATION:Venture Lane\, 55 Court Street\, Boston\, MA\, 02203\, United States CATEGORIES:Public Events END:VEVENT END:VCALENDAR