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Rock Your Product Launch: More Systems, Processes, and Alignment

February 27 @ 5:30 pm - 7:30 pm

Welcome to the Boston Product Marketing Alliance’s panel! This panel will cover how you can successfully launch your next product. Whether you are gearing up for your first launch as an earlier stage company or have done this over and over, we’ve brought together experienced Product Marketing leaders to share insights and tips for how to work best with the Product Management team and ensure a streamlined and more seamless launch process across the company.

Details

Date:
Wednesday, February 26th, 5:30pm – 7:30pm

Location:
Venture Lane – 55 Court St, Boston, MA 02203

Schedule:
5:30 – 6:00 PM – Check-in and networking (with refreshments)
6:00 – 7:00 PM – Panel Discussion & Q&A:

Shirin Shahin – Founder, Product Marketing Leader, Shirin Shahin (Moderator)

Jessica Webb, Product Marketing Senior Team Lead, Trello (Atlassian)

Shantanu Kedar, Product Marketing Lead, DigitalOcean

Dina Durutlic, Product Marketing Manager, Mendix

7:00 – 7:30 PM – Networking and drinks

Our Panelists

Shirin Shahin – Founder, Product Marketing Leader, Shirin Shahin (Moderator)

Shirin has 8 years of experience in Product Marketing at B2B enterprise-level tech companies (Constant Contact and Brightcove) and is now bringing this expertise to early-stage startups through her consultancy. The consultancy was founded in June, 2019 focused on helping startups with the product marketing foundational elements they truly need. This is everything from creating positioning & messaging, working with sales on sales enablement tools, and creating processes around product launches that are cross-functionally aligned. She completed her MBA from Babson College, and is currently a mentor at Techstars.

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Jessica Webb, Product Marketing Senior Team Lead, Trello (Atlassian)

Jessica is a seasoned marketer with a love for all things customer, content, and growth. She is a creative observer with a keen eye for details who thrives off of new experiences and meeting people. Currently leading the awesome Customer Lifecycle Marketing team at Trello, she’s been working remotely from Boston for the last 3.5 years. In her free time she fancies herself a novice photographer and is a big sister in the Jewish Big Brother Big Sister program.

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Shantanu Kedar, Product Marketing Lead, DigitalOcean

Shantanu is a seasoned product marketer with over 8 years of experience at tech companies such as Akamai, MathWorks. He currently leads product marketing for PaaS (Platform as a Service) product line at DigitalOcean, the popular cloud platform for developers. He’s adept at balancing the strategic long term goals with the day to day tactical marketing initiatives and sales strategies. Loves all things GTM to successfully launch products and a huge impact on business. All his spare time is spent running around his 3-year-old twin girls.

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Dina Durutlic, Product Marketing Manager, Mendix

Dina Durutlic is a Product Marketing Manager at Mendix, an industry-leading platform for low-code application development. At Mendix, she is responsible for the GTM strategy of the offering within the Siemens portfolio. Dina specializes in crafting and elevating the platform message and is passionate about delivering value to customers and prospects. Prior to her current role, Dina kicked off her product marketing career at Akamai, where she worked in the Media division servicing customers largely within the entertainment and gaming industries.

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About our host: Venture Lane
Venture Lane is a startup hub for early-stage, high-growth tech startups located in the heart of Boston’s downtown crossing.

We would also like to thank our sponsor, First Republic Bank.

We can’t wait to see you there!

Details

Date:
February 27
Time:
5:30 pm - 7:30 pm
Event Category:
Website:
https://www.meetup.com/Product-Marketing-Alliance-Boston/events/268644988/

Organizer

Venture Lane

Venue

Venture Lane
55 Court Street
Boston, MA 02203 United States
+ Google Map
Phone:
+1-617-263-8440
Website:
https://theventurelane.com/