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How to Nurture B2B Leads for a Shorter Sales Cycle
September 17, 2020 @ 12:00 pm - 12:45 pm
WHAT IS THE PURPOSE OF THIS WEBINAR?
Robin Cohen (Sr. Lifecycle Marketing Manager @ ezCater) and Leah Pemberton (Demand Generation Lead @ mabl) provide tips and tricks for nurturing B2B leads at every stage in your sales funnel.
WHO IS ROBIN COHEN?
Robin Cohen currently serves as Sr. Lifecycle Marketing Manager at ezCater, the largest marketplace for business catering, valued at $1B+ and serving food to over 120M people nationwide. Robin previously lead lifecycle marketing efforts at Wistia and Invaluable.
WHO IS LEAH PEMBERTON?
Leah Pemberton currently serves as Demand Generation Lead at mabl, the leading intelligent test automation company that empowers software development teams to create a culture of quality. Leah previously lead demand generation efforts at LogMeIn and Dell EMC.