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Managing PR for Your Startup While COVID-19 Dominates Media
May 14, 2020 @ 12:00 pm - 12:45 pm
WHAT IS THE PURPOSE OF THIS SESSION?
Rightfully so, COVID-19 is dominating the headlines across all media channels. David Gerzof Richard will give his playbook for crafting COVID-19 adjacent narratives for your startup that will engage media contacts and create PR for your startup.
WHO IS DAVID GERZOF RICHARD?
David Gerzof Richard is the CEO and founder of BIGfish PR, a public relations agency headquartered in Boston that represents publicly traded companies, sovereign nations, professional athletes, social impact brands and white-hot start-ups. In addition to running BIGfish, he is a partner at GreatPoint Ventures, a professor of public relations and digital media at Emerson College, a lecturer at Harvard University, a social impact investor, and a curator for Summit Series. He holds a master’s degree from Emerson College and a bachelor’s degree from Boston University. Prior to founding BIGfish, David served as Director and Company Spokesperson for Cignal Global Communications, an international voice and data carrier he helped form in 1995. Cignal was acquired by UGC’s Priority Telecom in 2000.