WHAT IS THE PURPOSE OF THIS SESSION?
Experienced entrepreneurs learned valuable lessons in leading their teams through crisis during the Dot-Com Era, 9/11, and Great Recession. Paula Long and David Gerzof Richard will share how they successfully navigated prior downturns and, most importantly, how the current downturn poses unique challenges that can’t be solved using the same playbook.

WHO IS PAULA LONG?
Paula Long is a serial entrepreneur, having been in six startups and co-founder of two. Former roles include Co-Founder and VP of Products & Strategy at EqualLogic (acq by Dell), VP of Storage at Dell, Co-Founder & CEO at DataGravity, and other advisory and executive roles in tech.

WHO IS DAVID GERZOF RICHARD?
David Gerzof Richard is the CEO and founder of BIGfish PR, a public relations agency headquartered in Boston that represents publicly traded companies, sovereign nations, professional athletes, social impact brands and white-hot start-ups. In addition to running BIGfish, he is a partner at GreatPoint Ventures, a professor of public relations and digital media at Emerson College, a lecturer at Harvard University, a social impact investor, and a curator for Summit Series. He holds a master’s degree from Emerson College and a bachelor’s degree from Boston University. Prior to founding BIGfish, David served as Director and Company Spokesperson for Cignal Global Communications, an international voice and data carrier he helped form in 1995. Cignal was acquired by UGC’s Priority Telecom in 2000.

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