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How To Upsell Customers While New Business Lags
June 11, 2020 @ 12:00 pm - 12:45 pm
WHAT IS THE PURPOSE OF THIS SESSION?
As the conversion of prospective customers through your pipeline continues to slow, now is a critical time to retain and upsell existing customers. Josh Allen (SVP, Inside Sales & International @ Drift) and Jim Nystrom (CSO @ Cogito Corp) will provide tactical guidance on how to upsell current customers to keep their lifetime value moving in the right direction.
WHO IS JOSH ALLEN?
As SVP of Inside Sales & International at Drift, Josh Allen is responsible for building and executing long term go-to-market sales strategy as the company strives to transform businesses’ sales and marketing into the NOW. He joins Drift after serving as SVP, North America Sales & Service at CarGurus (NASDAQ: CARG) where he led a team of more than 300 sales, service, and operations professionals during the company’s most expansive growth period. Allen also spent a decade at LogMeIn (NASDAQ: LOGM), where he held a number of leadership positions, including VP of Sales for two of the company’s three business units, and helped open and expand their international headquarters in Dublin, Ireland.
WHO IS JIM NYSTROM?
Jim Nystrom is a driven, focused, successful, compassionate professional with over 30 years experience delivering software solutions to achieve success for each client. Nystrom currently serves as Chief Sales Officer at Cogito Corp, which improves the emotional intelligence of contact center agents and leaders in the world’s leading enterprises through REAL-TIME AI coaching. Nystrom previously served as EVP of Global Sales at Five9. Under his leadership, Nystrom helped Five9 consistently exceed expectations and grew annual revenue from $20M to over $300M.