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How To Personalize B2B Marketing At Scale
April 22, 2021 @ 12:00 pm - 12:45 pm
Personalizing your B2B marketing builds trust faster with prospective buyers and drives conversion. Episode 7 of Fast Lane Growth will uncover data streams you can use for personalization (firmographic, behavioral, etc) and provide tips and tricks for personalizing across channels like email, website, chat, and others.
Meet our panel:
Daniel Glickman
Head of Marketing @StreamYard at Hopin
Daniel Glickman is an internationally recognized marketing leader, speaker, and writer. He currently serves as Head of Marketing at StreamYard (acq 2021 by Hopin) and has lead marketing teams at several high growth tech companies including Wave.video, Roojoom, emaze, and PowToon. In addition to building marketing departments across continents and managing multi-million dollar budgets, Daniel has published two industry leading publications, ‘Personalize This’ and ‘Disrupt That’. Check them out!
Rebecca Martins
Head of Field Marketing & ABM, North America @Zuora
Rebecca Martins is a champion for field marketing 2.0 and all-things ABM with 15 years of B2B marketing experience. She currently oversees Zuora’s field marketing & ABM in North America and previously lead demand generation teams at premier health tech providers BD and SRS Health.