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Funnel Friction Lab
August 19, 2021 @ 3:00 pm - 4:30 pm
WHAT ARE VENTURE LANE GTM LABS?
Weekly triage sessions around key go-to-market topics like demand gen and funnel velocity. Participating companies book a 30 min slot with the Mentor Committee (3 highly experienced operators for that given topic) to help triage underperforming metrics and upgrade their playbook.
WHAT’S THE PURPOSE OF THE FUNNEL FRICTION LAB?
To help B2B startups unclog their sales funnel at whichever stages are yielding the lowest conversion.
WHO’S ON THE MENTOR COMMITTEE?
- Carl Oliveri (Chief Revenue Officer @ Robin)
- Chris Combs (Co-Founder & SVP, Business Development @ LinkSquares)
WHAT’S THE FORMAT?
30 min open discussion with the Mentor Committee over Zoom. Startups answer a couple quick prompt questions ahead of time to help structure the conversation.
Slots for startups are first-come-first-serve! Get in touch ASAP at [email protected].