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Demand Generation Lab
September 23 @ 3:00 pm - 4:30 pm
WHAT IS VENTURE LANE CONNEX?
Venture Lane Connex is Boston’s highest quality network for movers and shakers in early stage B2B software with 1000+ founders, mentors, and investors. Check out the Connex Slack and start mixing with our worldclass community!
WHAT ARE VENTURE LANE GTM LABS?
Weekly triage sessions around key go-to-market topics like demand gen and funnel velocity. Venture Lane Connex member startups book a 30 min slot with the Mentor Committee (3 highly experienced operators for that given topic) to help triage underperforming metrics and upgrade their playbook.
WHAT’S THE PURPOSE OF THE DEMAND GENERATION LAB?
To help B2B startups optimize their demand gen motions for lead quantity and quality.
WHO’S ON THE MENTOR COMMITTEE?
- Jen Dold (Head of Demand Generation @ Riskified)
- Allison Nolan (Head of Marketing @ Jellyfish)
- Seema Sheth-Voss (Head of Marketing @ TileDB)
WHAT’S THE FORMAT?
30 min open discussion with the Mentor Committee over Zoom. Startups answer a couple quick prompt questions ahead of time to help structure the conversation.
HOW DO I REGISTER:
Slots for startups are first-come-first-serve! Get in touch ASAP at [email protected].