Introducing: The Venture Lane Lead Gen Lab
Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first lead gen lab. How does it work? Participants shared their lead gen process and …
Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first lead gen lab. How does it work? Participants shared their lead gen process and …
Erica Van, Venture Investor at CRV, and Madeline Keulen, Vice President at Victress Capital, shared how founders can nail the first wave of communication with VCs (from outreach to discovery …
Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first product lab. How does it work? Participants shared their most pressing product dilemmas with …
Luckily for you, we joined forces with Eric Keating and Adam Goyette regarding lead generation. They opened up their growth marketing playbook to help budget constrained marketers feed the funnel …
Earlier today, we had Josh Allen and Jim Nystrom provide tactical strategies for upselling current customers with new customer acquisition costs climbing higher than ever. More on what they had …
How To Accelerate Upselling With CAC On The Rise Read More »
Managing a successful sales process has proved challenging during COVID-19 times. Introducing, the Venture Lane Sales Lab. We invited four B2B tech-startups in the greater Venture Lane community to participate …
With startups facing revenue headwinds across the board, now is a critical time to reduce any points of friction that prevent customers from engaging with product. Jess Meschino (VP, Account …
The COVID-19 pandemic is unprecedented and unlike any crisis we have had to face before. As part of the Massachusetts phase 1 reopening plan, Venture Lane will start a reduced …
Returning to Venture Lane: Our COVID-19 Playbook Read More »
The COVID-19 pandemic is unprecedented and unlike any crisis we have had to face before. As part of the Massachusetts phase 1 reopening, Venture Lane will start a reduced physical …
Returning to Venture Lane: Implementing the Symptom Study App Read More »
A lack of in-person meetings is forcing investors to intensify due diligence processes and create new means of building trust with prospective portfolio founders. Olivia Lew and Gaurav Tuli shared …
Passing VC Due Diligence Without Meeting In Person Read More »