Introducing: The Venture Lane Lead Gen Lab
Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first lead gen lab. How does it work? Participants shared their lead gen process and …
How To Land A VC Partner Meeting
Erica Van, Venture Investor at CRV, and Madeline Keulen, Vice President at Victress Capital, shared how founders can nail the first wave of communication with VCs (from outreach to discovery …
Introducing: The Venture Lane Product Lab
Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first product lab. How does it work? Participants shared their most pressing product dilemmas with …
How To Put A 10X Multiplier On Lead Generation
Luckily for you, we joined forces with Eric Keating and Adam Goyette regarding lead generation. They opened up their growth marketing playbook to help budget constrained marketers feed the funnel …
How To Accelerate Upselling With CAC On The Rise
Earlier today, we had Josh Allen and Jim Nystrom provide tactical strategies for upselling current customers with new customer acquisition costs climbing higher than ever. More on what they had …
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The Venture Lane Sales Lab: An Inside View
Managing a successful sales process has proved challenging during COVID-19 times. Introducing, the Venture Lane Sales Lab. We invited four B2B tech-startups in the greater Venture Lane community to participate …
How To Cut Customer Onboarding Time In Half
With startups facing revenue headwinds across the board, now is a critical time to reduce any points of friction that prevent customers from engaging with product. Jess Meschino (VP, Account …
Returning to Venture Lane: Our COVID-19 Playbook
The COVID-19 pandemic is unprecedented and unlike any crisis we have had to face before. As part of the Massachusetts phase 1 reopening plan, Venture Lane will start a reduced …
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Returning to Venture Lane: Implementing the Symptom Study App
The COVID-19 pandemic is unprecedented and unlike any crisis we have had to face before. As part of the Massachusetts phase 1 reopening, Venture Lane will start a reduced physical …
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Passing VC Due Diligence Without Meeting In Person
A lack of in-person meetings is forcing investors to intensify due diligence processes and create new means of building trust with prospective portfolio founders. Olivia Lew and Gaurav Tuli shared …
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