Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first lead gen lab. How does it work? Participants shared their lead gen process and most pressing dilemmas with an expert mentor committee. We were joined by: Jess Iandiorio, CMO at Startburst Data; Eric Keating, VP of Marketing at Appcues, …
Erica Van, Venture Investor at CRV, and Madeline Keulen, Vice President at Victress Capital, shared how founders can nail the first wave of communication with VCs (from outreach to discovery call) in order to secure a partner-level meeting. Process at Victress Capital Founders start out with the initial outreach which may lead to a first …
Last week, we invited three B2B tech-startups in the Venture Lane community to participate in our first product lab. How does it work? Participants shared their most pressing product dilemmas with an expert mentor committee. We were joined by: Tim Buntel, the chief product officer at CloudZero; Yael Avidan, the chief product officer at Jebbit; and, …
Luckily for you, we joined forces with Eric Keating and Adam Goyette regarding lead generation. They opened up their growth marketing playbook to help budget constrained marketers feed the funnel at a higher clip. More About Eric Eric currently serves as VP of Marketing at Appcues, which helps thousands of businesses like IBM and OpenTable …
Earlier today, we had Josh Allen and Jim Nystrom provide tactical strategies for upselling current customers with new customer acquisition costs climbing higher than ever. More on what they had to say below… More about Josh As SVP of Inside Sales & International at Drift, Josh Allen is responsible for building and executing long term …
How To Accelerate Upselling With CAC On The Rise Read More »
Managing a successful sales process has proved challenging during COVID-19 times. Introducing, the Venture Lane Sales Lab. We invited four B2B tech-startups in the greater Venture Lane community to participate in our first virtual sales lab. How does it work? Participants share their sales pitch with an expert mentor committee, receive feedback, revise the pitch, …
With startups facing revenue headwinds across the board, now is a critical time to reduce any points of friction that prevent customers from engaging with product. Jess Meschino (VP, Account Management @ Workable) and Erica Ayotte (VP, Customer Success @ Privy) gave their playbook for reducing customer onboarding time specifically and getting customers engaged right …
The COVID-19 pandemic is unprecedented and unlike any crisis we have had to face before. As part of the Massachusetts phase 1 reopening plan, Venture Lane will start a reduced physical operation on June 1st. We’ll be operating at 25% of our maximum capacity. Over the past month, we created a COVID-19 playbook that details …
Returning to Venture Lane: Our COVID-19 Playbook Read More »
The COVID-19 pandemic is unprecedented and unlike any crisis we have had to face before. As part of the Massachusetts phase 1 reopening, Venture Lane will start a reduced physical operation on June 1st. We believe in staying ahead of the curve and want to come out of it as a team and community with …
Returning to Venture Lane: Implementing the Symptom Study App Read More »
A lack of in-person meetings is forcing investors to intensify due diligence processes and create new means of building trust with prospective portfolio founders. Olivia Lew and Gaurav Tuli shared how their respective funds have adjusted and how founders can best prepare themselves for new due diligence methodology. More About Olivia As an Investor at …
Passing VC Due Diligence Without Meeting In Person Read More »
